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Red Ribbon Roundtable

Updated: Sep 13, 2021


The Red Ribbon campaign, which is celebrated annually October 23-31, is the largest and oldest drug abuse prevention campaign in the nation. At Cardinal Business LLC, we want to ensure that you are prepared to partner with the Red Ribbon campaign by joining our Red Ribbon Roundtable series.

Red Ribbon Origins:


The origins of the red ribbon honor DEA special agent Enrique “Kiki” Camarena who was tortured and murdered during an investigation in 1985. The red satin ribbon was an instrument to display an opposition to drug abuse.


In 1988, the National Family Partnership, a pioneer in drug prevention and education, along with President Reagan and Mrs Reagan as the honorary chairpersons, kicked off the first National Red Ribbon campaign. Now 33 years later, the Red Ribbon Campaign remains significant and important for families, schools and communities.


The Red Ribbon Campaign:

  • Provides information to the public about the dangers of drug use

  • Designed to help parents and schools teach effective drug prevention

  • Uses positivity and fun to encourage good mental health

  • Shares materials from the DEA to support community participation with

Working in conjunction with the Red Ribbon Campaign, the DEA launched a special initiative, the National Prescription Drug Take Back Day. The objective for this dynamic day is to encourage people to properly eliminate unused or extra prescription medications they have thereby addressing a critical public safety and health concern for the nation. The DEA’s next National Prescription Take back day is scheduled for October 23, 2021 from 10-2, the same day as the kickoff of the National Red Ribbon Campaign


After more than a decade of success, the National Prescription Take Back Day:
  • Educates the general public about the potential for abuse of medications

  • Furnishes secure, acceptable, and responsible ways to discard prescription medication

  • Collects prescriptions with a total of 7262 tons in the last 20 national take-backs

Cardinal Business LLC understands the significance and importance of removing excess and unwanted prescriptions to reduce temptations for drug use and abuse. Call us today or connect with one of our experts to learn how to be a part of the Red Ribbon Campaign and the National Prescription Take Back Day




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